Serenity Lifestyle and Wellness is a Cape Town based company that creates natural handcrafted personal care and aromatherapy products.
Serenity was started in 2001 by Anisha Jugdeo-Petersen in Durban as a hobby turned into a small enterprise through a personal drive. After her eldest son was born, she was torn between motherhood and her career. She came to the realisation that to be a fulltime mom; she needed to be innovative to replace her income. She then decided to turn her creative hobbies into a fulltime business.
Her love for hand crafting gel candles blossomed into a curiosity about aromatherapy and natural products, which were elements she used in the manufacture of her custom made gel candles. With sensitive skin and a susceptibility to a range of allergies, she began to research natural products for her family’s use. . Before long – and with lots of experimenting and trial and error projects – she started to manufacture her own range of natural personal care wellness and lifestyle products.
At first she promoted amongst and sold her wares to an existing client base, and from there the business progressed gradually through attendance and trade at a number of markets and fairs.
After relocating to Cape Town, she – with the assistance and dedication of her husband and children – started trading as Serenity Lifestyle and Wellness.
We @ Serenity, endeavor to create a service that clients can trust for honest, concise and reliable advice on natural beauty and personal care. All of our ingredients are locally sourced, completely natural, free from chemicals, preservatives, synthetic surfactants and artificial additives. Each item in our range is then perfectly designed with the objective of simplicity and minimalism in mind, to ensure that all of our products perform their purpose exactly as they should, effectively and efficiently. Our brand has placed the primary focus on creating products that not only serve the individual needs of our clients, but do not place a strain on the environment. We pride ourselves on using renewable resources that are produced locally and sustainably.
Here at Serenity, our philosophy is
staying healthy and improving one’s lifestyle should be all natural, simple, inexpensive and available to anyone and everyone.
After all excellence is achieved when all of the little things are executed well!